Tagged: tactics

January 14, 2015 @ 11:42 am By Dara Albright  |  

As a growing number of entrepreneurs and even corporations turn to crowdfunding as way of accessing capital and increasing brand awareness, a new breed of eager retail investors known as “investumers” are standing by with open checkbooks, looking to invest in the companies that make products that… Read More

January 8, 2015 @ 10:03 am By Kevin Berg Grell  |  

“Let’s be clear… Reward- and investment-based crowdfunding are VERY different funding models. The underlying economics are simply too different to ignore, and we have to keep that in mind and be clear on what model we talk about when we discuss CROWDFUNDING.” A little while… Read More

January 6, 2015 @ 3:53 pm By Dara Albright  |  

As a growing number of entrepreneurs and even corporations turn to crowdfunding as way of accessing capital and increasing brand awareness, a new breed of eager retail investors known as “investumers” are standing by with open checkbooks, looking to invest in the companies that make products that… Read More

November 2, 2014 @ 11:36 pm By Johnathan Leow  |  

It’s quite natural for people to put their self-interests above others, in an ultra competitive world.  Business leaders think: How can I get the most gain out of opportunity X, on a purely transactional basis? Top business universities preach a similar gospel, that success is correlated… Read More

October 5, 2014 @ 7:03 pm By Getty Goh  |  

Many stakeholders are becoming more aware of the potential crowdfunding has. Specifically, some see this as a viable avenue for projects and start-ups that are looking to raise funds of between S$1million and S$5million. When it comes to million-dollar deals, established crowdfunding platforms like Kickstarter… Read More

September 7, 2014 @ 10:02 pm By JD Alois  |  

Crowdfunding portal and software provider Fundrazr has created another infographic for those interested in crowdfunding.   This time they are talking about building social equity.  If you don’t have it now – don’t start your crowdfunding campaign because it is imperative to have social reach… Read More

August 22, 2014 @ 11:16 am By Lucy Zhang  |  

Recently, a man raised $55,492 on Kickstarter to make potato salad. While this campaign gained widespread attention, it is one of the strange and somewhat senseless campaigns that have been funded far past the initial goal amount. This drives the question: is crowdfunding being led… Read More

August 19, 2014 @ 9:24 pm By Johnathan Leow  |  

If there’s one big lesson about crowdfunding I’ve learnt in the past 8 months, it is that pre-launch marketing can make or break your campaign. I’ve gone from knowing next to nothing about crowdfunding, to running a successful Indiegogo campaign at a previous startu  p… Read More

August 4, 2014 @ 12:57 pm By JD Alois  |  

When The Breaking News Network (BNN) mobilizes its 350 city Twitter feeds to tweet a message, it can often get the message up to Twitter trending topics according to @TrendsmapUSA. Using a recent example, through a single tweet distributed across 350 cities garnering an aggregate… Read More

July 30, 2014 @ 11:49 am By JD Alois  |  

Crowdfunding is all about innovation and creativity.  Finding a way to do something better and getting people to believe in the dream is the unique power of this new form of finance.  But the innovation part doesn’t stop with the creators – the platforms themselves… Read More

July 29, 2014 @ 10:46 am By Casper Arboll & Balthasar Scheder  |  

Crowdfunding is a new source of entrepreneurial finance allowing a wider audience to invest in startups for equity in the venture.  While investment crowdfunding as a vehicle for financing early stage ventures is gaining momentum on a global basis it remains in its infancy.  Our… Read More

July 16, 2014 @ 9:33 am By JD Alois  |  

    Our creative friends in Canada are at it again.  Fundrazr has put together an Infographic on the 11 Essential Ingredients crowdfunding campaigns need. For those of us who engage with the crowdfunding world every day – this seems like pretty obvious stuff.  But… Read More

July 14, 2014 @ 9:26 am By JD Alois  |  

Global crowdfunding platform Indiegogo loves to hand out advice to help crowdfunders hit their goal.  Sure it helps them too, but Indiegogo was built with a mission to democratize access to capital and they are doing just that.  Crowdfunding is tough.  It takes time, dedication… Read More

July 10, 2014 @ 8:59 am By JD Alois  |  

The Coolest Cooler crowdfunding campaign is funding now on Kickstarter.  The campaign blasted past the $50,000 target on day two of the campaign (the project launched on July 8th).  Today the project stands at over a whopping $533,000 supported by almost 3000 backers.  At this… Read More

July 9, 2014 @ 8:26 am By Ludwine Dekker  |  

A few weeks back the value of VC’s for the crowdfunding industry was extensively discussed. Why? Because there are lot of areas where crowdfunding and VC’s can connect. And though traditional funding and alternative funding are not as rigorously separated as many want to believe,… Read More

July 1, 2014 @ 9:31 am By JD Alois  |  

Angels Den, a UK based angel and equity crowdfunding platform, has shared some of their insight into creating a powerful pitch.  The platform has listed their top five tactics for making that impact with investors to get your business funded.  We all know that started… Read More

June 25, 2014 @ 8:00 am By Dan Wang  |  

  Noah Dentzel of NOMAD has run two crowdfunding campaigns in two years on two different platforms.  His first campaign, on Kickstarter, reached 322% of his funding goal. His second, on Indiegogo, reached even higher. Noah learned a lot the second time around. “It took one-tenth of the… Read More

June 23, 2014 @ 9:06 am By Ludwine Dekker  |  

As a proposition manager for Symbid, we’ve recently ran an amazingly successful campaign called “Kidswatcher”. After his little niece went missing in a ski resort, Eric Recter had an idea: develop an App for parents in combination with a digital watch for their children so… Read More

June 16, 2014 @ 4:05 pm By JD Alois  |  

This is something that doesn’t happen to often. The MBLOK campaign on Kickstarter hit their $120,00 CAD crowdfunding goal last Thursday, June 12th – only to see backers abandon the project as questions arose to the viability of the device. MBLOK, a hardware device we… Read More

June 10, 2014 @ 12:37 pm By Samantha Hurst  |  

Kickstarter has launched a brand new “Creator Handbook” to help more entrepreneurs successfully hit their campaign goals. On Monday (June 9), the crowdfunding giant announced the new tip and tricks handbook that offers advice on campaigns, including what sort of rewards should be offered to… Read More