Strategy

Three Interviews With Three Kickstarter Darlings

Anton Volney recently posted three interviews with three different Kickstarter project creators. The interviews covered the ethos behind each of the three products as well as some of the strategies employed to find success. All three of the interviews were posted at SucceedInYourPajamas.com, a site… Read More

Second Kickstarter campaign is big hit after Minneapolis firm revamps product (Video)

When Spark Devices CEO Zach Supalla launched the company’s first Kickstarter crowdfunding round in November, the campaign failed. Fundraising fell $120,000 short of the startup’s $250,000 goal. About five months later — with a new, simpler product — the Minneapolis-based company began a second round of fundraising,… Read More

Why ProPublica turned to Kickstarter for intern investigation

At US investigative non-profit ProPublica, the public is able to be very much involved. In editorial, for example, the community is encouraged to feed into investigation research, supported by the launch of an online page centred on opportunities to ‘Get Involved’. And when it comes… Read More

The real-estate crowdfunding scheme that could revolutionize urban policy by destroying stupid NIMBYism

I recently asked a real estate professional about a new company called Fundrise that’s built on the simple dream of selling small shares in urban real-estate projects to the masses. He told me he had three points to make: It’s a very cool idea. It’s… Read More

Hybrid Vigor – Interview Update With The Impaler

Hybrid Vigor stirred the imaginations of film-lovers and crowdfunders the world over in the summer of 2012 with a Kickstarter campaign for the ages and a nod as Indiewire’s Project Of The Week. Filming is underway and on schedule. The Impaler Speaks has featured two previous interviews with creator Brandon Fowler, which… Read More

Kickstarter For Dummies Hits Shelves

This week the folks behind the For Dummies® series of self help and reference books announced a new title focusing on crowdfunding site Kickstarter. From the press release… Today, the world’s bestselling reference series, For Dummies® announces Kickstarter For Dummies (Wiley, 978-1-118-50543-4, May 2013, US… Read More

The 30% rule of crowdfunding

Or… how to make friends and influence people At one level, crowdfunding is about who you know. People with a lot of deep relationships have a good chance of raising the support they need; those without many connections face an uphill struggle. Campaigning is all… Read More

7 strategies to make your crowdfunding campaign a success

Crowdfunding can be an effective tool for accomplishing your startup goals. Whether you’re looking to jumpstart your marketing efforts, expand your customer base, or reach out to friends and family for funding, crowdfunding provides a platform to rally support around you and your company. Having… Read More

Crowdfunding 101: “Linsanity”

Project: Linsanity  Funding goal: US$117,000 Amount raised: $167,916 Kickstarter backers: 2,102 Key takeaway: Have a plan and identify potential “super fans” “Plan, plan, plan” is the main piece of advice coming from Linsanity producer Allen Lu, who oversaw the Kickstarter campaign for the Sundance documentary selection which tracked Asian-American basketball star Jeremy… Read More

New Feature on Kickstarter, Feedback on Project Preview

Kickstarter has announced a new feature on their site blog regarding Project Preview Feedback for their crowdfunding campaigns.  As Kickstarter campaigns become more competitive this new functionality helps in capturing comments and insight from anyone the project organizer wants to share the campaign with prior… Read More

Crowdfunding 101: “Inocente”

Project: Inocente Funding goal: US$50,000 Amount raised: $52,527 Kickstarter backers: 294 Key takeaway: Know how much you need Husband and wife directorial team Sean Fine (pictured above, right) and Andrea Nix Fine (left) were in post-production on their 39-minute doc Inocente when they decided to turn to Kickstarter for help. The film… Read More

Life After Kickstarter: 5 Costly Lessons From A Kickstarter-Backed Designer

KICKSTARTER BACKERS PLEDGED $212,265 TO MAKE JON FAWCETT’S FLEXIBLE IPOD DOCK A REALITY. HERE’S WHAT CAME NEXT. For Jon Fawcett, Kickstarter success came with an unusual soundtrack: an air horn. The din started on May 7, 2012, the day Fawcett and his colleagues at Fuse Chicken,… Read More

13 ways to get your journalism project crowdfunded

While handwringing over financial support for journalism is nothing new, it’s been especially fraught recently. From the Nate Thayer/Atlantic dustup to the possibility that the Tribune papers may be sold to the Koch brothers, everyone in media seems worried about funding the Fourth Estate. One hopeful sign for… Read More

Gotta get a gig? Crowdfund your broadband network

Kickstarter has made quite a name for itself turning the business of fundraising on its ear. And made a lot of money as well for various projects — $119 million in its third year that ended in April of 2012. A Kansas City, Mo. company… Read More

CrowdIt Partners with Emerging Crowdfunding Services

As the disruptive nature of crowdfunding drives the revolution in capital formation, new companies arise to leverage the new innovation and support industry leaders.  CrowdIt has partnered with several emergent crowdfunding services. CrowdIt  announced that it has teamed-up with several crowdfunding startups that will help… Read More

The Dos and Don’ts of Crowdfunding: A Recap of the Crowdfunding Panel at Internet Week NY

Photo courtesy jamescridland on Flickr

Recently, the use of crowdfunding has skyrocketed, increasing 81% in funds raised between 2011 and 2012 across the 308 platforms according to the Crowdfunding Industry Report by Massolution. Crowdfunding is an alternative financing method where collective effort of individuals supports and funds the initiatives of… Read More

Introduction To Crowdfunding, Part 1

These tips were compiled by Ella van Leeuwen, Margit Laurs and Melvin Loggies, Master students Entrepreneurship & New Business Venturing at the Rotterdam School of Management (Erasmus University), Rotterdam, the Netherlands. Content shared in partnership with Symbid. Raising capital through traditional financing methods has become harder… Read More

Kickstopped: When crowdfunding campaigns can’t get started

Creative types are flocking to Kickstarter, GoFundMe and other sites to fund their dreams, but what happens when no one buys into their ideas? If you’re plugged into the news, you’ve no doubt seen splashy headlines about successful Kickstarter campaigns in recent months. In March,… Read More

Universities explore crowdfunding, social media to raise money

Universities across the USA are stepping beyond traditional fundraising methods. Crowdfunding websites are an emerging business strategy that allow people to donate money directly toward university projects. Alumni, as well as non-university affiliated donors, can make philanthropic contributions, some of which are tax-deductible, to specific… Read More

Proper valuation is key to ensuring credibility

Dubai: By offering equity in crowdfunded ventures, the stakes have indeed been pushed higher for investors and the businesses alike. But what would constitute a proper valuation for a business that is still in the very early stage of its operations? “Proper valuations in all… Read More

Send this to a friend