Strategy

The Ultimate Guide to Marketing an Equity Crowdfunding Campaign

  As part of an upcoming book on equity crowdfunding, I have asked past campaigns about their very best marketing tactics. They have used these exact strategies to raise millions of dollars, pounds and euros! In this article, I have distilled their advice into these… Read More

SEC Edgar PDF Gag Reflex Cured by iDisclose

iDisclose is offering a new service and it is free to all. iDisclose has launched a free “SEC scrubber tool” for companies uploading documents to the Securities and Exchange Commission’s EDGAR database. The online tool automates the process for PDFs to conform to an SEC… Read More

Is Reg A+ Crowdfunding Right for Your Business?

I read an article in WIRED the other day about the LaFerrari, the world’s most coveted supercar, and one particular sentence stuck out. As writer Jordan Golson plainly stated, “When it comes to this car, you don’t choose Ferrari. Ferrari chooses you.” Well, ladies and… Read More

Kickstarter Teams Up With Skillshare Create Classes Taught By Campaign Creators

On Monday, Kickstarter announced it formed a partnership with learning community Skillshare to create a list of classes taught by creators across the crowdfunding platform’s 15 categories.  The crowdfunding platform gave a few examples of classes, which are listed below. 1. Strategic Storytelling: Building Community… Read More

8 Social Media Strategies for Nonprofit Peer-to-Peer Fundraising

Peer-to-peer (P2P) fundraising rallies your supporters together to reach your fundraising goal, as each person individually fundraises from their own networks. Since social media is a significant aspect of many people’s lives, creating a strategy for all the posting, tweeting, and sharing can help you… Read More

The Top Regulatory Mistakes Being Made by Issuers & Crowdfunding Platforms

General solicitation is growing for securities offerings conducted under Rule 506(c) and Reg A+ Tier II in the US.  A more limited form of general solicitation is also available to issuers participating in offerings pursuant to Title III of the JOBS Act (Crowdfunding).  Issuers may… Read More

NextGen Crowdfunding Hosts Live Stream on Basics of Investment Crowdfunding

NextGen Crowdfunding is hosting another live-stream event.  Today (August 10th) at 4PM ET or 1PM PT, Dr. Richard Swart, will be hosting a 2 part series that will help educate both investors in equity crowdfunding and companies that are considering using equity crowdfunding to raise… Read More

What You Can & Cannot Do to Promote a Reg CF / Title III Crowdfunding Offer

Title II and Title IV of the JOBS Act created two different forms of investment crowdfunding. Title II allows issuers to “generally solicit” or advertise securities  sold under this exemption. The catch is that only  accredited investors may purchase these securities.  Title IV of the… Read More

Indiegogo: Here Are Five Ways to Build an Audience For Your Crowdfunding Campaign

On Thursday, Indiegogo announced five key ways organizers to build an audience for their crowdfunding campaigns. The global crowdfunding platform revealed most campaigns should have at least 30% of their goal already funded before they even launch. The website noted: “Gaining momentum and raising funds will… Read More

SeedInvest Publishes Open Letter Requesting Feedback on “Crowd Note” in Push to Manage Reg CF Hurdles

Title III or Reg CF crowdfunding holds great potential to provide access to capital for smaller companies but also includes multiple shortcomings. The woefully small funding cap and the hobbled rules stapled on by regulators have created a securities exemption that is ok but could… Read More

Syndication is the What, Crowdfunding is the How

Syndication and crowdfunding are terms that have been used interchangeably within the last decade, and their concepts and meaning have become increasingly blurred. However, whereas syndication focuses on funding relationships and structure between the funder and funded, crowdfunding is a method of finding investors (or… Read More

Command Partners & Enventys Merge to Create Turnkey Product Launch Platform

Command Partners and Enventys have merged to form a one-stop platform to power successful hardware projects. From ideation to funding to broad market roll-out, the combined entity will help entrepreneurs bring their designs to reality and financial success. Command Partners was one of the first… Read More

6 Crucial Questions Retailers Should Ask Before Choosing a Business Lender

As a business owner in the modern era, you are likely well acquainted with the Internet.  You may use it for paying bills, staying in touch, and bragging about those cute babies in your life.  So why not tap into that computer prowess when getting… Read More

Using Crowdfunding Momentum To Advantage

“Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from… Read More

The Wisdom of the Crowd: How It Can Help You Value Your Company

The truth is that for many entrepreneurs valuing your company is one part industry analysis, two parts assessing your traction to date and ten parts finger-in-the-air guessing or back of a beer mat maths. But there are ways to get help – here’s how we… Read More

Kickstarter Explains Project Review Process

In order to help organizers launch their crowdfunding campaigns, Kickstarter unveiled details about its project review process. The funding portal stated the purpose of this process to make sure each project is suitable for its community.  “We check to make sure that each project falls into one… Read More

Smoked: Reg CF Doesn’t Work for Marijuana Industry Entrepreneurs

The budding Marijuana industry has attracted a legion of “ganjapreneurs” seeking the chance to cash in on the US movement to legalize and legitimize Cannabis. ArcView Group, a “hub for investment, data and progress” estimates the industry will drive around $7 billion in revenue during 2016…. Read More

What are the Positives & Negatives of Investing in Real Estate?

Real estate investor and philanthropist Louis Glickman is famously known for saying “the best investment on earth is earth.” As a man who made his fortune in real estate, it’s safe to assume that he knew what he was talking about. But, does his wisdom… Read More

Asian Banks Push Pause on UK Real Estate as Brexit Turmoil Impacts Foreign Buyers

According to a report by BBC, United Overseas Bank (UOB) based in Singapore has suspended real estate loans for property in the UK. The UK property market has been one of the hottest markets in the world for the past few years.  Asian investors from… Read More

Should You Use An Equity Crowdfunding Consultant?

Chess Strategy

Companies chronically underestimate how much time and hard work is involved in running an equity crowdfunding campaign. It’s often only after they get some way down the track that they realise what is involved, and it’s natural to feel overwhelmed and look for help. In… Read More

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